Information we collect and how we collect it


In order to facilitate your experience, and manage our business, we collect and maintain personal information about you. The Company collects customer information from many sources to understand and meet your needs. We collect personal information about you from:


  1. You, when you voluntarily provide us with information;

  2. Your browser, when you visit our web sites and your browser interacts with us;

  3. Your transactions and interactions with Company affiliates, partners, sponsors and service providers; and

  4. Other sources, in connection with needs and services at events.

  5. The personal information we collect about you through these various sources may include, but is not limited to;

  6. Name, address, telephone number, date of birth(DOB), country of residence, gender and favorite driver;

  7. E-mail addresses, fax numbers and pager numbers - Your Member number, login name, password, password hint and display name;

  8. Credit/debit card numbers, including associated billing addresses and expiration dates;

  9. Transactional and online activity data pertaining to the Program;

  10. Information concerning your interests and/or your use of products and services;

  11. Personal information provided via survey, focus groups or other marketing research efforts; and

  12. Personal information provided to customers-service representatives to research and resolve issues or question.


You may also be able to submit information about other people. For example, you might submit a person's name and e-mail address to send an electronic greeting card or to make a gift of a Program membership, and, if you order a gift online and want it sent directly to the recipient, you might submit the recipient's name and address. The types of personally identifiable information that may be collected about other people at these pages include: recipient's name, address, e-mail address, and telephone number.


Depending on the service, you may be asked for additional information to properly service your membership in the Program. For those benefits that require you to submit a reimbursement/rebate claim you will be required to complete a form requesting the information needed to process the claim. Depending on the type of claim and the circumstances surrounding the claim, additional documentation may be required. In most cases, when a claim is submitted to us, the data is transferred to a partner for processing. The claim information submitted and the claim status can be reviewed or updated by sending an e-mail to [email protected] Only persons who provide us with the requested personally identifiable information will be able to order products, programs, and services or otherwise participate in the Program's activities and offerings.

Aggregate Information


In addition to obtaining your personal information, when you use our web sites or the web sites of our affiliates, partners, sponsors or service providers, we may collect tracking information such as your browser type, the type of operating system you use, the name of your Internet service provider, and the pages visited on the site. The Company obtains this information to improve the functionality and user-friendliness of our site and to better tailor our site to our visitors' needs. We also use this information to verify that visitors meet the criteria required to process requests. None of this tracking information identifies you personally; we collect it for reporting onsite activity in the aggregate. For example, we may want to know how long the average user spends on our site or which pages or features get the most attention.


COOKIES AND WEB BEACONS Cookies and Web Beacons


To enhance your experience with our sites, many of our web pages use "cookies". Cookies are text files we place in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at one of our sites. However, once you choose to furnish the site with personally identifiable information, this information may be linked to the data stored in the cookie.


We use cookies to understand site usage and to improve the content and offerings on our sites. For example, we may use cookies to personalize your experience at our web pages (e.g., to recognize you by name when you return to our site), save your password in password protected areas, and enable you to use shopping carts on our sites. We also may use cookies to offer you products, programs, or services.


"Web beacons" or "clear .gifs" are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may use web beacons on this site from time to time for this and other purposes.


In addition, we may use third-party advertising technology to serve advertisements on search engines and/or when you visit our Web site and sites upon which we advertise. This technology uses information about your visits to this Web site and the sites upon which we advertise to serve advertisements to you. In the course of serving our advertisements, a unique third-party cookie may be placed or recognized on your browser. We may also use web beacons, provided by our ad serving partner, to help manage our online advertising. These web beacons enable our ad server to recognize a browser's cookie when a browser visits this site and to learn which advertisements or listings bring users to our Web site. The information we collect and share through this technology is not personally identifiable.




We may also provide survey questionnaires and track your traffic patterns, benefit usage and preferences in a personally identifiable manner, in order to better service your membership in the Program, personalize your service and develop additional benefits that will be of interest to you.


Any information gathered from click data, benefit usage, surveys, preferences, log files, cookies and other ways you interact with our company is aimed at servicing your membership in the Program, helping us develop the design and layout of the site, and determining additional benefits and offers that may be of value to members of the Program. Any information gathered from refund/rebate claim forms is used to service your claims.


Network Traffic Logs


In the course of ensuring network security and consistent service for all users, the Company employs software programs to do such things as monitor network traffic, identify unauthorized access or access to nonpublic information, detect computer viruses and other software that might damage Company computers or the network, and monitor and tune the performance of the Company network. In the course of such monitoring, these programs may detect such information as e-mail headers, addresses from network packets, and other information. Information from these activities is used only for the purpose of maintaining the security and performance of Company's networks and computer systems.


Our Commitment to Children's Privacy


We recognize the importance of protecting the privacy of children. For this reason, we do not collect or maintain information from children we know are under the age of thirteen (13) except as permitted by law. The Company also encourages parents to discuss the Internet with their children and monitor personal information that a child may provide via the Internet


How will this Information be Used?


We compile lists for communications and marketing purposes. We will provide that information to partners who we believe provide goods and/or services that might be useful. Contracts with these companies require them to keep the member information strictly confidential and prohibit them from using it for any other purpose. Specifically, please note the following:

We may use the information you provide about yourself to fulfill your requests for our products, programs and services, to respond to your inquiries about our offerings, and to offer you other products, advertisements, programs or services that we believe may be of interest to you.


We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests or when we make changes to our membership agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.


We use the information that you provide about others to enable us to send them gifts or cards. From time to time we also may use this information to offer our products, programs, or services to them.

In addition, the Company may use data for administrative and analytic purposes, such as information systems management, accounting, billing, and audits, credit card processing and verification, customer-relations correspondence, and other operation management functions with respect to the Program.


The Company may also provide your personally identifiable information and/or reports to certain program sponsors, National Association for Stock Car Auto Racing, Inc. ("NASCAR"), the owners of, and other contracting parties for their use in connection with the Program and for their independent marketing and/or analytic purposes. These third-parties may send you email relating to their products and/or services.


To the extent required by law, we may disclose personally identifiable information to government authorities, or to third parties pursuant to a subpoena or other legal process, and we may also use or disclose your information as permitted by law to protect the rights or property of the Company, the Program, our customers, our web sites, and their users. We also may disclose such information in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, or as otherwise required by law.


In addition to the above, we sometimes contract with other companies and individuals to perform functions on our behalf or otherwise in connection with the Program, such as hosting our web sites, distributing promotions or sweepstakes, performing marketing surveys, focus groups, or interviews or promoting other opportunities offered by the Program. These parties may have access to personal information, such as addresses, needed to perform their functions, but are generally restricted from using it for other purposes. We may also disclose this information to third parties, such as employers, who have arranged discounts, purchased travel or other services on your behalf.


We have unique partnerships with individual supplier companies for the purpose of providing the various benefits of the Program. As such, we may be required to exchange information, which may include your e-mail address, with one or more of these suppliers in order to ensure that you are able to use the service and realize these benefits when you choose to do so. The information exchanged is limited to what is required to meet this purpose.


As we continue to develop our business, we might sell or buy assets. In such transactions, user information generally is one of the transferred business assets. Also, if either the Company itself or substantially all of the Company's assets were acquired, your personal information may be one of the transferred assets.

The Company also uses customer information to identify, develop and market products and services that we believe you will value. From time to time, you may receive offers from Company affiliates or from third-party companies with whom we have a business relationship. These third parties are also subject to confidentiality requirements with respect to your information.


Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that is collected will never be disclosed in a manner that is inconsistent with this Privacy Policy.


We may also disclose personally identifiable information to companies whose practices are not covered by this privacy notice (e.g., other marketers, magazine publishers, retailers, participatory databases, and non-profit organizations) that want to market products or services to you. If our site shares personally identifiable information, it will provide you with an opportunity to opt out or block such uses. For instructions on how to opt out from such disclosures, see below.


Third-Party Collection and use of Information


We sometimes may offer content (e.g., contests, sweepstakes, or promotions) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. We do not have ultimate control over these third parties' use of this information.


We may use a reputable third party to present or serve the advertisements that you may see at its Web pages. These third party ad servers may use cookies, web beacons, clear .gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements' effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by this Policy


You may choose to restrict marketing communications and the sharing of your information with third parties as outlined below


Manage E-mail Communications

Members of the ONMC (Official NASCAR Members Club) are unable to opt out of emails related to IMPORTANT membership service benefits and/or IMPORTANT billing information and reminders. To CANCEL your membership AND no longer receive email communications related to membership benefits, please contact Member Services at 877-696-2722.


Promotional Emails


We would like to keep you informed about emails that do not relate to your Membership or service benefits ("Promotional Offers") from the Company, our affiliates and from third parties. If you wish to be taken off these mailings and/or telemarketing lists, please contact member services or click on the unsubscription link in the email.


Please note that we will continue to mail you information that you may find valuable in managing your Program account, such as the availability of special offers and new or upgraded products, services, and member benefits, even if you unsubscribe from promotional emails.


In addition to this method, which applies to your web site preferences, other companies or offerings pertaining to the Program may require different steps to change your preferences for participation. Please review those other company or offering web pages directly for any additional or different requirements to change your preferences.


Discussion Forum and Chat Room Use


If you participate in a Program or Company web discussion forum or chat room, you should be aware that the information you provide there will, by the very nature of the use of a forum or chat room, be made available to others, potentially inside and outside of the Company and its affiliates. Also, please recognize that the individual forums and chat rooms may have additional rules and conditions. Each participant's opinion set forth on a forum or chat room is his or her own and should not be considered as reflecting the opinion of the Company.


The information we collect in connection with our online forums and communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs, or services. if you choose to submit content for publication (e.g., questions for an online chat guest), we may publish your screen name and other information you have provided to us (e.g., transcript of the chat, including your question).




Information security is important at the Company. We maintain standard physical, electronic and procedural safeguards in an effort to protect personal information and we regularly review our security standards and procedures to protect against unauthorized access to personal information. We cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us through electronic means. We ask that you do your part by maintaining your Internet, Program and web site passwords and access codes strictly confidential. You should not disclose your Password to third parties. If someone else knows your Password, you may lose substantial control over your personally identifiable information and may be liable for legally binding actions taken in your name by the person using your Password. Therefore, if your Password has been compromised, you should immediately contact Member Service at [email protected] Similarly, while we provide the option to place a "Remember Me" cookie on your machine that allows you automatic login when using that machine, you should not select that option if you are using a public or otherwise unsecured machine (your local library, for instance), as this may give others using that machine access to your benefits or contact information.


E-mails you receive as a member of the Program may include links that provide automatic login. If you forward those e-mails to third parties, you may be providing them access to your benefits or contact information.


Links to other Sites


This Policy is applicable to the Company, the Program, and the associated web sites. Please note that we provide additional links to affiliate, partner and third-party resources we think you will find useful. These links will lead you to sites that may operate under different privacy practices and policies not under the control of the Company. You are responsible for reviewing the privacy policies for such other web sites. If you cannot find the privacy policy of any of these sites via a link on the site's homepage, you should contact the site directly for more information.


Access to Personal Information


You may contact us by phone or send us an e-mail requesting access to or correction of your personally identifiable information. For verification purposes please include your first name, last name and e-mail address for said service, if any. To contact us for this purpose, see "CONTACTING US" below. Please do not include any sensitive information in any communication to the Official NASCAR Members Club including account passwords, credit card numbers, etc.


Contacting Us


If you have any questions, comments or concerns about this Policy, or if you wish to correct your personally identifiable information, please contact us at 1-877-696-2722, email us at [email protected], or write to us at Official NASCAR Members Club, P.O. Box 1162, Pineville, NC 28134


Privacy Policy Modifications


The Company reserves the right to change this Policy at any time. The most current version of this Policy will be available on the Company's web sites pertaining to the Program and will supersede all previous versions of this Policy. Members are responsible for remaining knowledgeable as to any changes that the Company may make to this Policy by periodically checking such web sites for updated versions of this Policy.